Jul 24, 2010

So that went pretty well.

This past Thursday evening my company, Aderra, and our friends, Killola, made a little bit of history.
The Aderra office in Los Angeles, prepping for a live video stream direct to USB thumb drive using PushOvr™

Last December I posted about how I thought the folks in Killola were doing exactly all the right things that a new band should be doing. Since then they have released a new record, gone on a national tour, appeared on TV in Dallas and Salt Lake City, completed filming of a new feature length movie, opened an online store and released the K)) USB Dog Tag. Here a video that explains what fans get when they buy a K)) USB.

The USB is enabled with our new PushOvr™ Technology. PushOvr™ allows us to update content on the USB, provides a gateway to send downloads, exclusive streams, merch offers and live video streaming to inside the USB. And this is where the history part comes in. For the first time EVER we streamed a live video performance to the inside of an album.
First on June 24th then again on July 22nd we shot Killola performing and streamed it directly to the USB. This video was not viewable on the internet, it went directly to flash drive dog tags.  Here is a screen shot a fan took during the performance.
And you can read more about it HERE.
So while making claims about "making history" may seem a bit cheeky, this is a tech development I have been working on for three years now and it is personally rewarding to see it grow from idea to actuality. back in mid-2007 I began developing the idea of a User Interface that could be embedded on the USB drives we were selling at concerts.
First Major concert we recorded was Big Head Todd at Red Rocks.
At the time we loaded a single, continuous MP3 of a concert onto thumb drives at the end of a show. We were rapidly building first generation of the CapApp™ software platform for real-time encode, edit, meta-tag and burn and I wanted to find a way to make not just edited separate tracks available but also a cool way to present them to the fan. I began working on code for a stand alone desktop application and pretty quickly got discouraged by the daunting task of making something simple that would be easy to install and use for fans as well as work cross platform. I began to explore other options and looked into a browser based solution. The first UI that we built was for an artist named Kim Kline It was fairly rudimentary compared to what we are doing now but I hid my first attempt at content Pushing in the code. There was a static image on the background that had a server call to the exact same image. This way no one would notice if my experiment didn't work because the image was "missing". It worked but it was a bit clunky.

So fast forward 3 years, we're now able to create a secure tunnel directly to the browser or flash player based UI. The pinnacle of which is streaming video in real-time directly to the jump drive.

Next up: a two way portal system we call Wurmhole™.

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