tag:blogger.com,1999:blog-7189866016721344922024-03-19T00:30:46.329-07:00Catch a CannonballEd Donnelly from <a href="http://aderra.net">Aderra's</a> Music Blog - My Two Cents about what is next for artists and the music business.Cannonballhttp://www.blogger.com/profile/02228773048653808169noreply@blogger.comBlogger56125tag:blogger.com,1999:blog-718986601672134492.post-38756050389401401152014-05-15T16:53:00.002-07:002014-05-15T16:54:32.343-07:00GhostsDream - Strangelets<iframe width="560" height="315" src="//www.youtube.com/embed/y8NMGu_6Kyg?rel=0" frameborder="0" allowfullscreen></iframe><div class="blogger-post-footer">From the Catch a Cannonball blog by Ed Donnelly
aderra.net</div>Cannonballhttp://www.blogger.com/profile/02228773048653808169noreply@blogger.com0tag:blogger.com,1999:blog-718986601672134492.post-24452144898563436692012-03-21T16:23:00.000-07:002012-03-21T16:23:49.267-07:00How Worthless are CDs now?Great Post about comparative pricing of the same release on CD and by download.<br />
Read all of it <a href="http://newprofessor.tumblr.com/post/19699017825/just-how-worthless-are-cds-now">HERE</a><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://media.tumblr.com/tumblr_m19ad4eqIl1r3tm96.png" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="240" width="500" src="http://media.tumblr.com/tumblr_m19ad4eqIl1r3tm96.png" /></a></div><div class="blogger-post-footer">From the Catch a Cannonball blog by Ed Donnelly
aderra.net</div>Cannonballhttp://www.blogger.com/profile/02228773048653808169noreply@blogger.com0tag:blogger.com,1999:blog-718986601672134492.post-2897179680060908242012-03-19T23:48:00.000-07:002012-03-19T23:48:28.681-07:00Podcast - Aderra: You can't fight internet "piracy", it doesn't exist.Listen to the first of my new round of Podcasts. In this episode I tackle the myth of "internet piracy" and why file sharing can be the best thing ever for content creators.<br />
<iframe width="100%" height="166" scrolling="no" frameborder="no" src="http://w.soundcloud.com/player/?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F40345767&auto_play=false&show_artwork=true&color=750e05"></iframe><div class="blogger-post-footer">From the Catch a Cannonball blog by Ed Donnelly
aderra.net</div>Cannonballhttp://www.blogger.com/profile/02228773048653808169noreply@blogger.com0tag:blogger.com,1999:blog-718986601672134492.post-41333749323638439112012-02-04T15:08:00.000-08:002012-02-04T15:08:05.593-08:00Hey Neil Young! My iPod already plays full uncompressed WAV files.<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKsB1SmtNhfNOtFURtTN4ZrCPGjN-EKUtOQoYdkPqBBjmeTSNETRLiMafEQbv5eQTY1t-kedidGnsJ4sYHI5jWpqIsW0D_F20RLmWq2nFiNBOXrsjz6TmAo0DJhM8mM8gNtIflfAo6Ov6D/s1600/void%25280%2529.jpeg" imageanchor="1" style="clear:left; float:left;margin-right:1em; margin-bottom:1em"><img border="0" height="206" width="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKsB1SmtNhfNOtFURtTN4ZrCPGjN-EKUtOQoYdkPqBBjmeTSNETRLiMafEQbv5eQTY1t-kedidGnsJ4sYHI5jWpqIsW0D_F20RLmWq2nFiNBOXrsjz6TmAo0DJhM8mM8gNtIflfAo6Ov6D/s320/void%25280%2529.jpeg" /></a></div><br />
This week Neil Young mentioned that he is working on a digital audio player that will play back high resolution files. At the Dive into Media Conference he said that he had spoken with Steve Jobs about the concept before Jobs died in Oct. 2011. I guess Jobs forgot to tell him that iPods and iPhones already support High Resolution files. I'd suggest that Young should be building an iTunes competitor that sells full resolution WAV files with a download manager to assist in downloading the larger data overnight. <h1>Attention smart people, I just gave you a great idea for a start-up</h1><br><br />
<a href="http://www.vancouversun.com/entertainment/Neil+Young+building+digital+music+device+downloading/6092054/story.html">Read More Here</a><div class="blogger-post-footer">From the Catch a Cannonball blog by Ed Donnelly
aderra.net</div>Cannonballhttp://www.blogger.com/profile/02228773048653808169noreply@blogger.com0tag:blogger.com,1999:blog-718986601672134492.post-72527852376464086152012-01-17T20:53:00.000-08:002012-01-17T20:53:15.177-08:00Aderra worked hard in 2011 to bring new Media to the MassesDoing a quick yearend wrap up and I am amazed at what we did that worked at concerts this year. Aderra Media teams delivered concert recordings to hundreds of thousands of fans and they simply worked hard to make the best experience possible. While other download scam companies ripoff artists, Aderra makes them money on the road.<div class="blogger-post-footer">From the Catch a Cannonball blog by Ed Donnelly
aderra.net</div>Cannonballhttp://www.blogger.com/profile/02228773048653808169noreply@blogger.com0tag:blogger.com,1999:blog-718986601672134492.post-15079724741583355252012-01-06T07:10:00.000-08:002012-01-06T07:10:16.254-08:002011RecapI didn't post much during the last half of 2011 as I got a little too busy at <a href="http://aderra.net">Aderra</a>. I finished the year even more strongly convinced that DIY Direct to Fan is a limited route to success for most artists. Performers, producers and songwriters put their 10,000 hours into honing their craft NOT becoming marketing experts. So why take on a bunch tasks you're not skilled at?<br />
Spend 2012 working on this:<br />
<br><br />
<ul><li>Write great songs</li>
<li>Practice performing those tunes live</li>
<li>TOUR</li>
<li>Make friends with other acts</li>
<li>CDs are for old people, don't waste your time and money making them</li>
<li>Forget about record labels, they'll find you when you're ready</li>
<li>TOUR MORE</li>
</ul><div class="blogger-post-footer">From the Catch a Cannonball blog by Ed Donnelly
aderra.net</div>Cannonballhttp://www.blogger.com/profile/02228773048653808169noreply@blogger.com0tag:blogger.com,1999:blog-718986601672134492.post-32696630200051350502011-09-23T08:43:00.000-07:002011-09-23T08:43:41.053-07:00Zoe Keating explains how Spotify treats Indie artists unfairly<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbXdoyL7xlTLWdttOk1_9HBnMxquSZHGCZuLH5PsnDtPG66nsHQi20RhB09vvHMFTqU3JrSqKdVMBHkoDx88-fTzd6Vyirj7cpmFW779bcBrK4JcuVsqzsRQPsBrR-yYcItxay-wV2h3Kc/s1600/zoekeating.jpeg" imageanchor="1" style="clear:left; float:left;margin-right:1em; margin-bottom:1em"><img border="0" height="284" width="315" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbXdoyL7xlTLWdttOk1_9HBnMxquSZHGCZuLH5PsnDtPG66nsHQi20RhB09vvHMFTqU3JrSqKdVMBHkoDx88-fTzd6Vyirj7cpmFW779bcBrK4JcuVsqzsRQPsBrR-yYcItxay-wV2h3Kc/s320/zoekeating.jpeg" /></a></div><br />
This speaks for itself. Zoe Keating, independent avant garde cellist, writes about the disparities between how Spotify deals with major labels and independents. <br />
<a href="http://mymusicthing.com/zoe-keating-on-spotify-apple-and-indies-and-lettuce/">Read Here</a><div class="blogger-post-footer">From the Catch a Cannonball blog by Ed Donnelly
aderra.net</div>Cannonballhttp://www.blogger.com/profile/02228773048653808169noreply@blogger.com0tag:blogger.com,1999:blog-718986601672134492.post-74462797122717518282011-06-25T13:29:00.001-07:002011-06-25T13:29:08.625-07:00Help Family of the Year retrieve their stolen gear!Family of the Year's van was stolen in L.A. with all of their gear and merch. They posted pics and details on their blog, hopefully some one will spot some of this stuff.<br />
<a href="http://familyoftheyear.tumblr.com/">Details HERE</a><div class="blogger-post-footer">From the Catch a Cannonball blog by Ed Donnelly
aderra.net</div>Cannonballhttp://www.blogger.com/profile/02228773048653808169noreply@blogger.com0tag:blogger.com,1999:blog-718986601672134492.post-52707143159931859512011-04-23T07:40:00.000-07:002011-04-23T07:40:08.283-07:00Berklee Today Article - The Demise of the Music Business?Berklee Today, a magazine published by the Berklee College of Music in Boston, ran an article about the current state of the music business in 2011. A big thank you to Eric jensen for including me in his overview! Also interviewed was Eric Garland from <a href="http://bigchampagne.com">Big Champagne</a>.<br />
Read the article <a href="http://bit.ly/hjJa4K ">HERE</a>.<div class="blogger-post-footer">From the Catch a Cannonball blog by Ed Donnelly
aderra.net</div>Cannonballhttp://www.blogger.com/profile/02228773048653808169noreply@blogger.com0tag:blogger.com,1999:blog-718986601672134492.post-81262530697615321202011-04-21T19:01:00.000-07:002011-04-21T19:01:48.478-07:00Ok, So Maybe "The Cloud" Does Suck.Read how a simple data center glitch brought several prominent websites to their knees: <a href="http://venturebeat.com/2011/04/21/amazons-cloud-crash-takes-down-foursquare-reddit-and-others/">HERE</a>.<div class="blogger-post-footer">From the Catch a Cannonball blog by Ed Donnelly
aderra.net</div>Cannonballhttp://www.blogger.com/profile/02228773048653808169noreply@blogger.com0tag:blogger.com,1999:blog-718986601672134492.post-67971733229727700052011-02-15T08:19:00.001-08:002011-02-15T08:19:33.204-08:00Free eBook for Touring Musicians<script src="http://www.pledgemusic.com/widgets/907.js"></script><div class="blogger-post-footer">From the Catch a Cannonball blog by Ed Donnelly
aderra.net</div>Cannonballhttp://www.blogger.com/profile/02228773048653808169noreply@blogger.com0tag:blogger.com,1999:blog-718986601672134492.post-59702051267551615152011-01-24T10:36:00.000-08:002011-01-24T10:38:10.565-08:00BEYOND D.I.Y. - Artist Interview, Alex Pfender from yOya1) At what point did you know you needed help with your career?<br />
<br />
When we realized that the more people we have working with us, who know where we're coming from, where we're going, and how we want to get there, the more effective our efforts will be. Randomly bringing people on board would slow things down, but when everyone has the same mindset, it makes everything easier and faster (and more fun!) I wouldn't recommend teaming up with anyone before you know you want to, though.<br />
<br />
2) What mistakes should artists avoid when they start touring?<br />
<br />
Only book shows where you think a successful show is a possibility. Focus on areas where you know people, have family, where you have friends in bands or friends who like coming to shows, and cater directly to them. Playing shows for "crowds" of 3 disinterested people is tiring and disheartening, so why book a string of shows in cities you've never been to and know nobody? It drags down your morale and your performance. The only exception to this is if you can find a venue that has a built-in crowd (they do exist). If you're thinking to yourself "I don't know anybody anywhere, so what do I do?" then touring really isn't going to be what you imagine it to be. It will be hours and hours of work adding up to a pretty blah experience. Travel around. Take a road trip. Reconnect with old friends and family members, and your network will start to emerge. Also, if you do tour, always have a merch person actively selling your stuff. It makes all the difference in the world.<br />
<br />
3) Have you placed any songs in film, TV or commercials?<br />
<br />
Not yet, we have music with several agencies though. Fingers crossed.<br />
<br />
4) Do you collect email addresses from fans? What's the best way to do this?<br />
<br />
We do. The way to do this is to put on the best possible show you can. Be heartfelt and genuine, expose yourself (figuratively speaking), and then you really don't have to do much talking in order to get the audience to connect with you. Then, encourage people to come talk to you after the show. Go around and meet them face to face. Have conversations with them. Don't just walk up with the clipboard extended, looking like a nosy door-to-door solicitor, because wouldn't you hate that, too? Remind them that the mailing list is primarily so that they can know how to see another show when you come around again (always tell them you're coming back), and so they can get free stuff (have an incentive program in place, free downloads, etc) and not so they can "get updates on the band," because seriously, who wants every little asinine "update" from a band? Our target audience knows all the different stripes of spam and they will avoid anything that sounds like it. <br />
<br />
5) What tasks are you glad to offload (shipping merch orders, social media etc.)?<br />
<br />
Order fulfillment, booking (if we had an agent, but we don't), scheduling interviews and/or press meetings... the most business-y stuff. I feel sorta weird about PR firms and labels who employ interns to pretend to be the band, and contact people and post things saying "hi it's ___ from ____ and we're doing this and that" because that just seems unnecessary and weird. I don't think a band should ever short change itself when it comes to connecting with other bands, fans, potential fans, etc. People like talking with other people, not companies, and it seems lame to fake that. <br />
<br />
<br />
Here is yOya's latest music video:<br />
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="499" height="304" src="http://www.youtube.com/embed/Ha4ZkJ2qsg8" frameborder="0" allowFullScreen></iframe><div class="blogger-post-footer">From the Catch a Cannonball blog by Ed Donnelly
aderra.net</div>Cannonballhttp://www.blogger.com/profile/02228773048653808169noreply@blogger.com0tag:blogger.com,1999:blog-718986601672134492.post-56560397558454322212011-01-17T08:09:00.001-08:002011-01-17T08:09:11.500-08:00"Click Here" more effective for email signups.A very interesting experiment conducted by Amp Music Marketing. They tested 5 different versions of an email sign up button and found the text "Click Here" to be substantially more effective.<br />
Read the full article <a href="http://www.ampmusicmarketing.com/data-driven-music-marketing/double-your-mailing-list-growth-by-asking-fans-to-click-here/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+AmpCommunications+(Amp+Music+Marketing)">HERE</a>.<div class="blogger-post-footer">From the Catch a Cannonball blog by Ed Donnelly
aderra.net</div>Cannonballhttp://www.blogger.com/profile/02228773048653808169noreply@blogger.com0tag:blogger.com,1999:blog-718986601672134492.post-29477227446392655632010-12-21T07:47:00.000-08:002010-12-21T07:47:24.876-08:00Emily White of Whitesmith Entertainment on what to watch for in 2011At the <a href="http://aderra.net">Aderra</a> office we often talk about "who gets it" and who doesn't. <blockquote>Emily White gets it.</blockquote><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjU4q11E0VHS_khj7VVW4CdufIxUTAwZBubMy855SuAdPlLZ1TjiMMFzMgKK-8pJbuO_ApV0ELPuue_t11EJoqDMGP2jCIXChkudCbGCXirTN-qlunQbvQGYUmzv-p70IB7n4YOE4_Mfyj-/s1600/emily_white.jpg" imageanchor="1" style="clear:left; float:left;margin-right:1em; margin-bottom:1em"><img border="0" height="240" width="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjU4q11E0VHS_khj7VVW4CdufIxUTAwZBubMy855SuAdPlLZ1TjiMMFzMgKK-8pJbuO_ApV0ELPuue_t11EJoqDMGP2jCIXChkudCbGCXirTN-qlunQbvQGYUmzv-p70IB7n4YOE4_Mfyj-/s320/emily_white.jpg" /></a></div><br />
Read what the head of <a href="http://www.whitesmithentertainment.com/">Whitesmith Entertainment</a> has to say about the coming year for the music business <a href="http://www.hypebot.com/hypebot/2010/12/whats-ahead-for-2011-emily-white-direct-to-fan-sales-fan-building-through-social-media-will-grow.html">HERE</a><div class="blogger-post-footer">From the Catch a Cannonball blog by Ed Donnelly
aderra.net</div>Cannonballhttp://www.blogger.com/profile/02228773048653808169noreply@blogger.com0tag:blogger.com,1999:blog-718986601672134492.post-68689242568327125152010-12-17T06:05:00.000-08:002010-12-17T06:05:50.272-08:00Quoted in the Wall Street JournalDamian Kulash, lead singer of the rock band Ok Go, wrote a piece for the Wall Street Journal about the current state of the music industry. He lays things out pretty brilliantly. And also included a quote from me.<br />
<a href="http://online.wsj.com/article/SB10001424052748703727804576017592259031536.html?mod=googlenews_wsj">The New Rockstar Paradigm</a><div class="blogger-post-footer">From the Catch a Cannonball blog by Ed Donnelly
aderra.net</div>Cannonballhttp://www.blogger.com/profile/02228773048653808169noreply@blogger.com0tag:blogger.com,1999:blog-718986601672134492.post-40066014037903425232010-12-07T06:01:00.000-08:002010-12-07T06:01:41.591-08:00I sold 4000 records to a retail chain and had to beg a major label to take the money from me.<br><br />
Much has been made of the plight of the 4 major record labels. I'd like to add a small bit of insight from a recent project we did at <a href ="http://aderra.net">Aderra</a>.<br><br />
I had the fortune to be able to sell an exclusive USB flash drive to a national U.S. retail chain for one of our existing clients. The retailer was excited to have this USB in stores on the album release date an immediately placed an order for 4000 copies with an expected re-order before Christmas. Now I know that 4000 copies is not huge Taylor Swift style numbers but not a bad guarantee for first week sales (with no returns by the way...). Seemed like a "Win" for all involved, retailer had an exclusive, I got to help a great client and the label gets to move a few records, right? <br>Wrong.<br><br />
The label didn't like the fact that we asked for some bonus content like a live show. Their response "We can't sell a live show!" Um, we've been on tour with this artist for two years and are currently selling live shows on the web at this very second. And sending checks to the label each quarter.<br><br />
Then they objected saying that "fans won't buy music on USBs". Um, we've sold about $500,000 in USBs for this same artist alone this year.<br><br />
So I cut a check for $26,000 and offered to give it to them. "We need more money for this deal".<br />
Now anyone who happened to read the business section of a newspaper in the past couple of years may have noticed that these large record companies are teetering on the brink of bankruptcy. I am well aware that my little offer of $26k wasn't going to bring them back from the brink but they were willing to let the deal completely die unless I added another $1000 dollars. They preferred no money to some money. <br><br />
<blockquote>That's a key indicator</blockquote>.<br />
I can only surmise that shareholders would rage if they knew that this was going on. And it is not an isolated incident. We continually are in conversation with record label folks as we launch tours with their artists. They can never seem to grasp that I am handing them fistfulls of cash that they would never have seen. <blockquote>I am not sure how this particular deal I have described will play out.</blockquote>And I want to be clear, not everyone at a record label is a bonehead. We work with great, inventive, intelligent folks who "get it". It's the few who are either oblivious, arrogant or ignorant that make those businesses no longer viable.<div class="blogger-post-footer">From the Catch a Cannonball blog by Ed Donnelly
aderra.net</div>Cannonballhttp://www.blogger.com/profile/02228773048653808169noreply@blogger.com2tag:blogger.com,1999:blog-718986601672134492.post-50681984308760124022010-11-25T08:45:00.000-08:002010-11-25T08:45:20.335-08:00New Shareable widgets from PledgeMusicOur friends at PledgeMusic have released a new tool for artists to exchange a free track download for an email address, facebook "Like" or a Tweet.<br><br />
Here is an example from Marwood:<br><br />
<script src="http://www.pledgemusic.com/widgets/4.js"></script><div class="blogger-post-footer">From the Catch a Cannonball blog by Ed Donnelly
aderra.net</div>Cannonballhttp://www.blogger.com/profile/02228773048653808169noreply@blogger.com0tag:blogger.com,1999:blog-718986601672134492.post-19171447259677456502010-11-01T12:42:00.001-07:002010-11-01T12:42:39.631-07:00Download a Free Live track from The CultDownload a preview of the upcoming Cult release "Capsule 2":<br />
<br />
<div class="topspin-widget topspin-widget-email-for-media"> <object type="application/x-shockwave-flash" width="400" height="300" id="TSWidget42722" data="http://cdn.topspin.net/widgets/email2/swf/TSEmailMediaWidget.swf?timestamp=1288621429" bgColor="#000000">
<param value="always" name="allowScriptAccess"/> <param name="allowfullscreen" value="true"/> <param name="quality" value="high"/> <param name="movie" value="http://cdn.topspin.net/widgets/email2/swf/TSEmailMediaWidget.swf?timestamp=1288621429"/> <param name="flashvars" value="theme=black&highlightColor=b2bcc0&linkColor=0xffffff&widget_id=http://cdn.topspin.net/api/v1/artist/3383/email_for_media/42722?timestamp=1288619536"/> </object><br />
</div><div class="blogger-post-footer">From the Catch a Cannonball blog by Ed Donnelly
aderra.net</div>Cannonballhttp://www.blogger.com/profile/02228773048653808169noreply@blogger.com0tag:blogger.com,1999:blog-718986601672134492.post-1367237479691966342010-10-26T14:51:00.000-07:002010-10-30T09:13:10.726-07:00The Cloud sucks a lot less than I thought (Part 2)I am on the verge of completely recanting my opinion about accessing media from "The Cloud".<pr><br />
In a previous post I wrote about how we used Pandora to provide the soundtrack for a camping weekend. That weekend made me realize how easy and convenient Cloud accessed music could be. This week we set up <a href="http://netflix.com">Netflix</a> through our Wii console. I have had a Netflix account for ten years. I first signed up in 2000. Like most people I was fed up with Blockbuster's late fees and jumped at the chance for a company that was focused on customer satisfaction rather than gouging every single time I rented a movie. For years we would have 3 movies in rotation. That changed after my son was born. It became harder and harder to find a 2 hour chunk of time where we could stay awake long enough to watch a movie. So we cut our account back to 1 movie at a time. The DVDs would often sit in a drawer for months on end. A few times when we did want to watch we'd decide that we weren't in the mood for the single DVD option we had on hand (Veronica Guerin! Sounds like a laugh riot!)<br />
<br />
We considered closing the Netflix account all together until I saw a Tweet last week that you could connect directly via the Wii. It took about ten minutes to set up.<br />
In the first week we watched 6 movies. Now granted 3 of them were classic Loonie Tunes collections that my son wanted to see but having the selection at the ready when we wanted it for a flat monthly fee? Perfect. This is how the Cloud can succeed. <br />
<br />
That said there is still some stuff you might want to own and have access to permanently. (I have to attribute that thought to Eric Garland of <a href="http://bigchampagne.com">Big Champagne</a>)For me personally there are albums that I feel should be a whole, not just a collection of files on a hard drive ( I know that is romantic and a bit unrealistic given that the music I am thinking of is a collection of data on a shiny disc...).<br />
<br />
So the most practical thing seems to be that access via the Cloud will be coupled with ownership of some specific titles. One thing that cannot be discounted is the inherent human need for ownership and the emotional resonance that art has. Humans like to own stuff, not just access it.<div class="blogger-post-footer">From the Catch a Cannonball blog by Ed Donnelly
aderra.net</div>Cannonballhttp://www.blogger.com/profile/02228773048653808169noreply@blogger.com0tag:blogger.com,1999:blog-718986601672134492.post-15999752608665095922010-10-15T10:37:00.001-07:002010-10-15T10:37:29.337-07:00testing the TopSpin Streaming Widget<div class="topspin-widget topspin-widget-bundle-widget"> <object bgcolor="#000000" data="http://cdn.topspin.net/widgets/bundle/swf/TSBundleWidget.swf?timestamp=1287164065" height="300" id="TSWidget40947" type="application/x-shockwave-flash" width="400"> <param value="always" name="allowScriptAccess" /> <param name="allowfullscreen" value="true" /> <param name="quality" value="high" /> <param name="movie" value="http://cdn.topspin.net/widgets/bundle/swf/TSBundleWidget.swf?timestamp=1287164065" /> <param name="flashvars" value="widget_id=http://cdn.topspin.net/api/v1/artist/3382/bundle_widget/40947?timestamp=1287164065&theme=black&highlightColor=879878" /> <param name="wmode" value="transparent" /> </object></div> <div class="blogger-post-footer">From the Catch a Cannonball blog by Ed Donnelly
aderra.net</div>Cannonballhttp://www.blogger.com/profile/02228773048653808169noreply@blogger.com0tag:blogger.com,1999:blog-718986601672134492.post-23541526956507395522010-09-14T14:41:00.000-07:002010-09-14T18:17:14.407-07:00THE CULT - New Music Released in Partnership with Aderra<br><br><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyA8tQoGTPpylqIWquakFUfJQZuHNgm_tJNCSF548wsbyqmPQkhlWfhrMjnMLH2EzBsbCg1GdYt2KjlUtKSd9xBnC6wOoOmZg2taYIS1uTxnWLOdFDO8kWqfvHjTyo7fFbhiZsbCCKMq4u/s1600/cultcapsulestore-4.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyA8tQoGTPpylqIWquakFUfJQZuHNgm_tJNCSF548wsbyqmPQkhlWfhrMjnMLH2EzBsbCg1GdYt2KjlUtKSd9xBnC6wOoOmZg2taYIS1uTxnWLOdFDO8kWqfvHjTyo7fFbhiZsbCCKMq4u/s1600/cultcapsulestore-4.jpg" /></a></div><br />
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I always start posts about Aderra by apologizing. This blog is supposed to be about my personal thoughts not just boosterism for my company. But This project has loomed large for the past couple of months. September 14, 2010 was the official drop date for The Cult's new "Capsule 1" release at http://cultcapsulestore.com. Singer Ian Astbury envisioned a constant stream of mixed media content being delivered to fans. He and fellow band founder Billy Duffy made a decision to stay independent and to step outside of the usual long form CD cycle. Today was the day we set it in motion. The band partnered with Aderra to deliver their new music straight to fans. The package includes: The Cult Capsule 1 CD/DVD Dualdisc featuring two new songs, to classic live tracks and a short film by Ian Astbury and Rick Rogers, a Limited Edition 12 Inch Vinyl Single of the Cult's two new tracks, "Every Man and Woman is a Star" (we released this previously as an exclusive at iTunes)and "Siberia". Also included were MP3 and FLAC format downloads and USB "Dog Tag Capsules" of live shows from the current US Tour. <br />
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Back on August 1, we had "Every Man and Woman is a Star" debut on iTunes simultaneously as the band debuted the song live at Knebworth. To commenorate the occasion we gave out 500 limited edition "THE CULT DESTROY KNEBWORTH" t-shirts to fans right in front of the stage.<br />
That day the song went to number one inSpain, Number 5 in Holland and top 40 on the iTunes Alternative chart. I am guessing we were the only tech company to have a song on the charts that day.<br />
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Now six weeks later we flipped the switch on <a href="http://cultcapsulestore.com/"> cultcapsulestore.com</a> and we start their US tour tonight in San Diego.<div class="blogger-post-footer">From the Catch a Cannonball blog by Ed Donnelly
aderra.net</div>Cannonballhttp://www.blogger.com/profile/02228773048653808169noreply@blogger.com0tag:blogger.com,1999:blog-718986601672134492.post-70744696681456824332010-09-05T01:49:00.000-07:002010-09-05T01:49:16.752-07:005 Ways Music Acts Can Make Money<br><br />
One of our lead investors planted a seed: How many ways do musical acts make money? I sat down and was able to distill it into 5 specific categories. Each revenue stream can be subdivided in hundreds or thousands of ways but at the end of the day the 5 ways musicians make money are:<br />
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1) Recorded Music - Hard to believe right? But even in the age of file sharing, recorded music is still a fundamental part of an artist's income. There are 2 types of fans: those who will pay for your music and those who won't. Make it as easy as possible for the fans who want to pay to buy your music. <blockquote>Don't ever, ever alienate your fans who don't want to pay for music.</blockquote>Because they might want to pay for something else, like a ticket or merchandise.<br />
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2) Performing - Guarantees, a piece of the door, pass the hat for tips. You get paid to play. Some times a little, some times a lot but this is A) What you love doing. B)A great way to find and retain fans and C) money.<br />
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3)Merchandise - This includes tour merch, online sales of merch and retail distribution of our stuff. Think hard about what fans will actually want and be sure to include a range of items from inexpensive to premium.<br />
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4) Licensing - Placement in TV, Film or commercials is a payday. And a great way to get new listeners, especially now that FM radio is essentially a wasteland. The massive proliferation of programming on cable television as well as the web has created a need for licensed music that has never been seen before.<br />
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5) Sponsorships - "Sell Out" - Get over it again, but don't be stupid with your brand. Sponsor money from small affiliate links on your web widgets to full blown tour support is a godsend. The thing to avoid is being associated with a sponsor that doesn't make sense for your fans.<br />
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Those are the five critical channels for artists to make revenue. Depending on the current state of your career one or more of these may hold more weight than the others but they all contribute to your ability to generate revenue.<div class="blogger-post-footer">From the Catch a Cannonball blog by Ed Donnelly
aderra.net</div>Cannonballhttp://www.blogger.com/profile/02228773048653808169noreply@blogger.com0tag:blogger.com,1999:blog-718986601672134492.post-42025656308979471252010-08-16T22:50:00.000-07:002010-08-16T22:50:25.086-07:00So maybe the Cloud for music streaming won't suck so bad after all.<br> <br>Two weeks ago <a href="http://aderra.net">Aderra</a> recorded the 2nd Annual <a href="http://www.sesac.com/">SESAC</a> bootcamp in Los Angeles at the <a href="http://www.skirball.org/">Skirball Center.</a> The leadoff key note was by <a href="http://twitter.com/spinaltap">Ted Cohen</a> of <a href="http://www.tagstrategic.com/">TAG Strategic</a><br><br />
Now I have made it clear that overall I think the unlimited Cloud access concept for music SUCKS for a few specific reasons: 1) Access is inherently limited by licensing, 2) Access is inherently limited by technology (can't call from my iPhone in most places let alone stream music) and 3)Psychology. People LIKE TO OWN STUFF. Access does NOT = OWNERSHIP. <br><br />
BUT, Access does = CONVENIENCE.<br><br />
We have recorded Ted 5 or 6 times in panel discussions but this was the first time I personally watched as he laid out his take on the history of digital music and the impending future. I have to say he made a very, very compelling case for the Cloud. You can gloss over connectivity as a barrier by assuming that technology will improve in the near future to allow of unlimited access but you cannot escape the psychology of ownership. <br><br />
<blockquote>We have seen this in Aderra's business, downloads seem ephemeral to fans but a flash drive with the files is more than solid, it is in fact "real".</blockquote>So after listening to Ted's insights I started to be swayed that the Cloud might be an exciting idea even if I had some misgivings about the primal instinct for ownership of something so emotionally resonant as music. But then I went camping.<br />
<br> Yes, camping with 23 of my neighbors and 22 of their kids. <blockquote>Some interesting initial observations: 23 Adults aged 35-45, people brought 3 BOSE Sounddocks for their iPods/iPhones, 1 brought a similar JBL dock. NO ONE brought a CD player. No one brought CDs, no one brought a radio, boombox or other way to access, playback or stream music.</blockquote><br><br />
Next interesting observation: Music was playing loudly for the majority of the trip.<br />
Powered mostly buy iTunes playlists. <blockquote>The campground provided free broadband wifi access</blockquote><br><br />
Which meant constant access to <a href="http://pandora.com">Pandora</a>.<br />
Whether it was blues tinged evenings by the campfire or a dance party for the kids, it was all powered by <a href="http://pandora.com">Pandora</a>. So at one point my neighbor Josh (who I have complained about his barking dog in my podcast...) asks me, <blockquote>"Damn Ed, how many songs do you have on your iPod? Uh, not many, we've been listening to <a href="http://pandora.com">Pandora.</a>"</blockquote>At that moment sitting in front of a campfire 20 minutes north of Santa Barbara I suddenly realized just how cool the Cloud could be. I have tried Spotify, Rhapsody, Rdio in Beta and even <a href="http://waltzo.com">Waltzo</a> but I have never been satisfied. But Pandora has always been cool. I have to say I miss the good old days in 2004 or so when I could type in my friends indie acts and create a station around them (Joe and Tim, please open up your submission policy once again to create a TRUE discovery experience for those of us who do not rely on labels to filter for us.)<div class="blogger-post-footer">From the Catch a Cannonball blog by Ed Donnelly
aderra.net</div>Cannonballhttp://www.blogger.com/profile/02228773048653808169noreply@blogger.com0tag:blogger.com,1999:blog-718986601672134492.post-55720126935528454082010-08-04T04:49:00.000-07:002010-08-04T04:49:40.630-07:00Tweet for free musicThis is pretty cool. <a href="http://cashmusic.org/">CashMusic</a> has created a couple of open source tools to promote your new release. We are using them as part of the campaign for The Cult's "Capsule" release.<br />
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Fans who Tweet from <a href="http://emawias.com/Tweet/">THIS</a> page about <a href="http://thecult.us/">The Cult</a> get a free download of their classic hit, LOVE REMOVAL MACHINE that <a href="http://aderra.net/">Aderra</a> recorded last year on the LOVE LIVE tour. In addition any fan that convinces 25 friends to Tweet gets a free, unreleased full concert recording of The Cult.<br />
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You can try it yourself at <a href="http://emawias.com/Tweet/">http://emawias.com/Tweet/</a><div class="blogger-post-footer">From the Catch a Cannonball blog by Ed Donnelly
aderra.net</div>Cannonballhttp://www.blogger.com/profile/02228773048653808169noreply@blogger.com0tag:blogger.com,1999:blog-718986601672134492.post-88414450410489742182010-07-28T10:05:00.000-07:002010-07-28T10:06:49.654-07:00The CULT's new single Available exclusively at iTunes<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJYYBQBxYKxXEYIYGzbL-KfvndRh3UxnwHySItw5TvVrVStcWpzJTbNYhSxfrdHZLurtJBRfj6NPrlFoEJiJwYvzgxyBBSil9HQTlC9IVpZ8b80NPbHHLCTs1J8HnRMIeU3TcvtSmpz0LS/s1600/CULT_NEW-SINGLE_ITUNES.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJYYBQBxYKxXEYIYGzbL-KfvndRh3UxnwHySItw5TvVrVStcWpzJTbNYhSxfrdHZLurtJBRfj6NPrlFoEJiJwYvzgxyBBSil9HQTlC9IVpZ8b80NPbHHLCTs1J8HnRMIeU3TcvtSmpz0LS/s320/CULT_NEW-SINGLE_ITUNES.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The Cult - New Single Released by New Wilderness/ Aderra</td></tr>
</tbody></table>The Cult return with their first studio recording in three years, “Everyman and Woman is a Star”. Produced by Chris Goss (Masters of Reality, Queens of the Stone Age), the track captures the thunder of their live show and the fire of their classic hits such as “She Sells Sanctuary” and “Wildflower”.<br />
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Location, Los Angeles, CA – As fans anticipate The Cult’s upcoming performance at The Sonisphere Festival at Knebworth on August 1, 2010, the band has announced the release of their first new studio recording since 2007, “Everyman and Woman is a Star”. The new single is being released as a two-week exclusive through the iTunes store. <br />
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Rock fans worldwide will immediately recognize Billy Duffy’s blistering guitars and Ian Astbury’s powerful vocals soaring over a relentless beat. This is the lead off track of a four song “Capsule” scheduled to be released in fall of 2010. As a thank you to fans for their support, limited edition “Cult Destroy Knebworth” shirts will be distributed as the band take the stage at Sonisphere on August 1st.<br />
http://thecult.us<br />
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"The latest recordings from The Cult, guided by Legendary producer Chris Goss, are a mixture of violent guitars, emotive vocal performances with high melody and driving beats. Textured metaphysical rock music for the contemporary music head.” - Ian Astbury, Singer, The Cult<br />
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Rather than revisit the traditional method of releasing a long form CD, The Cult is getting new material to fans in the form of a “Capsule” a collection of not just new music, but film, art and fashion. The “Capsule” will span across multiple media formats including vinyl, digital, USB, CD and DVD formats. The first opportunity fans will get to hear “Everyman and Woman is a Star”, outside of seeing the band live, is through an exclusive distribution through Apple’s iTunes store. <br />
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This new release is a partnership between the band’s New Wilderness label and media pioneers Aderra. In 2009, Aderra recorded several live shows on the band’s U.S. and European tours including a sold out appearance at The Royal Albert Hall in London. The live recordings were released exclusively through a USB flash drive housed in a dog tag necklace. The success of this initial project lead to this partnership to release the new Capsule material on multiple formats. http://aderra.net<br />
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For More About The Cult<br />
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http://thecult.us<br />
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About Aderra<br />
Aderra Inc. provides an innovative way to capture the "once in a lifetime" experience of live shows and immediately deliver it to fans or attendees after the event. Aderra is on the cutting edge of content delivery with the use of their "All you need is Live”® USB technology. For more information, visit http://www.aderra.net.<div class="blogger-post-footer">From the Catch a Cannonball blog by Ed Donnelly
aderra.net</div>Cannonballhttp://www.blogger.com/profile/02228773048653808169noreply@blogger.com0